Live and immersive events involve complex legal, operational and regulatory challenges. Our live events lawyers advise creators, producers, venues, brands, promoters, investors and trade bodies across the full spectrum of experiential entertainment – from music festivals and sporting tours to brand activations, technology-driven experiences and immersive theatre.
With deep industry knowledge built over decades of practice, our full-service team is trusted for advice that looks beyond the law to the wider commercial picture. We help structure the contractual frameworks that underpin successful events, ensuring our clients can deliver seamless experiences, and our proven ability to support innovation enables clients to navigate new event formats, digital engagement, and emerging risks. We also provide practical advice on how to protect your events, including protecting live events online.
Alongside our advisory work, we regularly support M&A and investment activity in the live events, exhibitions and conferences space, advising on acquisitions, disposals and strategic investments involving organisers, venues, conference brands and experiential businesses.
A pragmatic approach to complex events
Large scale events – from international sports tours to multi-city festivals – operate on tight budgets and compressed timelines.
We provide clear guidance that protects your interests while keeping deals moving at the pace the industry demands.
Live events often cross borders, involve multiple stakeholders and require legal, operational and commercial issues to align at pace.
We regularly coordinate with international counterparties and local counsel to ensure arrangements work seamlessly across jurisdictions. Clients value this experience along with our pragmatic approach and our ability to anticipate and manage risk to ensure events are delivered smoothly and successfully.
Whether you’re managing international tours, negotiating venue agreements, staging an immersive event or navigating unexpected changes, we can help you move forward with confidence.
Legal support across the event lifecycle
We support clients at every stage of the event lifecycle, from early-stage planning and structuring through to delivery and post-event considerations. Our advice typically covers:
- Event and promotion agreements
- Venue and hosting arrangements including ticketing and payment services
- Tackling counterfeit or unauthorised ticketing
- Cross-border participation and international touring logistics
- Brand clearance, trade mark strategy and registration
- Online events protection, including enforcement
- Anti-ambush marketing and online brand protection
- Anti-counterfeiting for merchandising programmes
- Talent contracting arrangements
- Insurance requirements
- Operational matters including terms and conditions, cancellation and refund policies
- Advertising rules and marketing consents
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