We understand how content businesses are built, scaled and regulated.

The creator economy has evolved from individual creators posting content into a sophisticated commercial ecosystem comprising agencies, brands, technology providers, production companies and investors, all building successful businesses around content, audiences and intellectual property.

As the sector has matured, so has the range of legal and commercial issues it creates. Businesses need to secure and monetise intellectual property, structure complex commercial arrangements with brands and platforms, navigate a rapidly evolving regulatory environment, and identify opportunities for growth, investment and consolidation.

Drawing on expertise across media, entertainment, technology, advertising, intellectual property and corporate transactions, we help clients build, protect and grow businesses operating throughout the creator economy.

We advise the businesses shaping this market.

Our advice is grounded in a detailed understanding of how the sector works in practice. We understand how content businesses generate revenue, how rights and talent arrangements are structured, and where commercial relationships between agencies, brands, platforms and technology providers create both opportunity and risk.

We also advise the technology and data businesses underpinning the sector, including platforms that connect brands with creators, analytics providers and businesses developing AI-enabled tools. Advising clients across the ecosystem gives us a broader perspective on the commercial and legal pressures shaping the market, from content ownership and licensing through to platform governance, data rights and emerging AI issues.

Who we work with

We advise the businesses that build, fund and scale the creator economy, including:

Creator and talent agencies
Brands
Technology and data businesses
Production companies and content studios
Investors and acquirers

Selected credentials

Our experience spans creator marketing, content monetisation, talent arrangements, digital content platforms, advertising regulation, AI and intellectual property,
including advising:

a household name streaming platform on the negotiation of its exclusive podcast contracts worldwide.
on agreements with talent and content creators and advertising regulation relating to young audiences.
UK console and mobile marketing teams on influencer guidelines.
on brand activation deals involving Premier League athletes.
on high-profile endorsement arrangements involving major sporting and entertainment talent.
on the application of AI, copyright and data rights in connection with content generation and generative AI technologies.