The Government has announced that it will introduce legislation to ban so-called ‘nudification’ apps.

The announcement came as part of the Government’s wider strategy to tackle violence against women and girls which was launched at the end of last year (see here). It also follows a report from the Children’s Commissioner (see here) which called for a total ban on AI tools that are designed or marketed as nudification services, and for technology companies to be held accountable if their tools are used to create explicit deepfake images of children in the UK.

In its press release from 18 December 2025, the Government stated that the new law would ban tools which use generative AI to “turn images of real people into fake nude pictures and videos without their permission”. However, it provided no further detail on precisely how the law would operate or when it would come into force.

The lack of detail has caused frustration in some quarters, including from the Chair of the Science, Innovation and Technology Committee, who wrote earlier in the month to the Secretary of State for Science, Innovation and Technology seeking an update on the proposed law’s progress, particularly in the light of the recent outcry over the use of X’s ‘Grok’ AI tool to edit pictures on that platform (discussed here).

Last week, the Secretary of State provided some further clarity, explaining that the new will “make it illegal for companies to supply tools designed to create non-consensual intimate images, targeting the problem at its source”. She also confirmed that the ban will be introduced through the Crime and Policing Bill, which is currently working its way through Parliament.

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